云沙龙 | 巴西经济学家带你走近收藏世界 - 复星艺术中心

云沙龙 | 巴西经济学家带你走近收藏世界巴西沙龙经济学家世界时间地点复星艺术中心嘉宾 Rodrigo Zeidan 崇真艺客

时间：2021.01.09 14：00-16：00

地点：复星艺术中心一层

嘉宾：Rodrigo Zeidan（上海纽约大学商学与金融学实践副教授）

语言：中文/英文

费用：免费（会员优先报名）

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关于活动

复星艺术中心 “OSGEMEOS：YOU ARE MY GUEST来者皆是客”正在火热当展中，来自巴西圣保罗的双胞胎艺术家以独特的涂鸦风格与丰富的作品种类，广受全球街头艺术爱好者的喜爱；同时在近年的艺术市场上，OSGEMEOS的作品人气愈佳，富艺斯（PHILLIPS）、佳士得（CHRISTIE）均有不俗的成交价，收藏热度逐年上升。

The exhibition of “OSGEMEOS: YOU ARE MY GUEST” is currently underway at Fosun Foundation Shanghai. The twin artists, who come from São Paulo, Brazil, have been widely popular among street art lovers all over the world for their unique graffiti style and diversity of their work. The art market also favors them especially in recent years. Their works were sold at high prices in auction houses such as PHILLIPS and CHRISTIE, and are expected to increase in both popularity and value year after year.

云沙龙 | 巴西经济学家带你走近收藏世界巴西沙龙经济学家世界时间地点复星艺术中心嘉宾 Rodrigo Zeidan 崇真艺客

二楼展厅

随着中国经济与文化的蓬勃发展，越来越多的人对艺术及艺术收藏感兴趣，但拍卖会的天价艺术品让人望而却步。难道艺术收藏的门槛真的是大量金钱吗？本次云沙龙特别邀请到巴西裔经济学家Rodrigo Zeidan，将从收藏艺术品的亲身经历出发，结合经济学、艺术理论及跨文化交流实践，讲述如何走近收藏世界，探讨普通人开始属于自己的艺术收藏。

As economy and culture flourish in China, an increasing number of people are becoming interested in art and art collecting, but the high prices of artworks at auction shuts the door of art collecting on them. Is fortune really the threshold for such an activity? This time, we, Cloud Salon, have invited Brazilian economist Rodrigo Zeidan to answer this question. He will talk about how to enter the world of art collecting and provide directions for the public to start their own art collection through sharing his own personal experience and combining his economic knowledge and art theories with cross-cultural communication practice.

云沙龙 | 巴西经济学家带你走近收藏世界巴西沙龙经济学家世界时间地点复星艺术中心嘉宾 Rodrigo Zeidan 崇真艺客

三楼展厅

Rodrigo Zeidan教授博士毕业于巴西里约热内卢联邦大学，在可持续金融领域建树颇丰，加之多个国家访学与授课的经历，塑造了他独特的全球视野，对巴西经济、文化对外交流有着深刻的见解。同时Rodrigo Zeidan教授也是一位资深的艺术收藏家，他认为价格并不是衡量艺术品的唯一标准，而是知识，只要掌握一定的艺术知识，普通人也能开启艺术收藏之道。

Graduating from The Federal University of Rio de Janeir in Brazil, Professor Rodrigo Zeidan is an established scholar in the field of Sustainable Finance. He has also been a visiting scholar and a professor at many universities around the globe. These experiences shape his unique global vision and cultivate his penetrating insights into Brazilian economy and international cultural exchanges. Furthermore, he is an experienced art collector. He believes that price is not the sole measure of the value of artworks, and even the public can embark on the journey of art collecting as long as they are equipped with relevant general knowledge.

为什么要收藏艺术品？是什么决定了艺术品的价格？如何避免艺术收藏的陷阱？购买昂贵艺术品的标准是什么？如何获取市场知识？艺术是一种投资吗？你能赚到钱吗？未来几年艺术市场的趋势是什么？如何发掘与学习艺术知识？如何欣赏孕育自其他文化的艺术？如何进行艺术收藏？……种种问题均会在本周六的云沙龙中得以探讨，Rodrigo Zeidan教授将会把经济学的理论知识与20多年来收集珍本书籍和原创艺术的实践相结合，深入浅出地讲解艺术世界和艺术收藏的核心问题。

The goal of the lecture is to bring clarity to many issues that are at the heart of the art world and art collecting, blending the theoretical knowledge of a PhD in Economics with the practical insights gained in over 20 years of collecting rare books and original art. Why collect art (or anything else)? What determines the price of art? How to avoid the pitfalls of art collecting? What are the criteria for making an expensive purchase? How to acquire knowledge about the market? Is art an investment? Can you make money and what are the trends in the art market for the next few years?

关于嘉宾

Rodrigo Zeidan

扎伊丹·罗德里戈

现任上海纽约大学商学与金融学实践副教授，他也是纽约大学斯特恩商学院可持续商业研究中心高级学者，巴西权威报业Folha de S. Paulo专栏作家，巴西Fundação Dom Cabral商学院访问教授。Zeidan教授近期著作包括麻省理工学院出版社出版的Economics of Global Business ，以及Nature Sustainability出版社出版的 Tariff Reduction on Renewables Inputs for European Decarbonization。Zeidan 教授的近期研究重点为可持续金融，以及公司金融学和发展金融学等相关议题。Zeidan教授教学经验丰富，他曾为南美、欧洲和亚洲等地各阶段本科及工商管理硕士学生授课。他已累计教授本科生课程100余门、研究生课程20余门、以及高管课程逾2000课时。Zeidan教授的卓越教学能力与他一流的科研与咨询技能相辅相成。

Professor Zeidan is Associate Professor of Practice of Business and Finance at New York University Shanghai and Visiting Professor at Fundação Dom Cabral. He is also Senior Scholar at the Center for Sustainable Business, NYU Stern and a columnist at Folha de S. Paulo, Brazil’s leading newspaper.Professor Zeidan is the author of Economics of Global Business (MIT Press) and Tariff reduction on renewables inputs for European decarbonization (Nature Sustainability).His more recent research focuses on Sustainable Finance, alongside issues in Corporate Finance and Development Economics. He has significant teaching experience at all levels from undergraduate to international MBAs in South America, Europe, and Asia. He has taught over 100 courses for undergraduates, 20 courses for post-graduates, and 2000 hours of Executive Education. He combines teaching excellence with skills in top-level research and consulting.

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云沙龙 | 巴西经济学家带你走近收藏世界巴西沙龙经济学家世界时间地点复星艺术中心嘉宾 Rodrigo Zeidan 崇真艺客