源于自然的时尚 | 展览平面设计概念

《源于自然的时尚》及展中展《衣从万物·中国今昔时尚》是由设计互联与英国V&A博物馆及中国丝绸博物馆等合作的“2020年年度大展”。

展览主旨——“探索17世纪至今时尚与自然之间的关系”，尝试通过展览，讨论时尚从自然汲取灵感，再对自然的影响；同时，探寻当下与自然和谐相处、可持续的生活方式。

这次设计概念便从展览主旨来思索，希望通过时尚精美的视觉外壳去感受“自然与时尚”、“中与西”、“美和责任”、“历史与当下”在历史时间里的关系。

抽取展品中的极乐鸟、麦穗等动植物元素，用展览空间里欧式圆拱门与设计互联logo结合，以金丝勾勒的方式，中西方展品对比拼接，双重设计手法展现出精美时尚与在牢笼里的挣脱感，最终形成从自然到时尚、再回归自然的时间轮盘。通过呈现历史与当下、精美与挣脱，营造一幅跨越2300年，自然与时尚碰撞的轮回。

Design Society, Victoria and Albert Museum and China National Silk Museum etc., cooperated in the "2020 Annual Exhibition". The exhibition "Fashioned from Nature" includes the exhibition "new section Fashioned from Nature in China: Then and Now".

The theme of the exhibition-"Explore the relationship between fashion and nature from the 17th century to the present", through the exhibition, attempts to discuss fashion's inspiration from nature and its impact on nature; at the same time, it explores the current and sustainable way of life in harmony with nature.

The design concept this time is based on the theme of the exhibition, hoping to experience the relationship between "Nature and Fashion", "Chinese and Western", "Beauty and Responsibility", and "History and Present" in historical time through a fashionable and exquisite visual shell.

The design extracts animal and plant elements such as birds of paradise and wheat ears in the exhibits. It combines European-style round arches in the exhibition space with the design interconnection logo, using golden outlines, contrasting and splicing Chinese and Western exhibits. This dual design technique shows exquisite fashion and being in a cage. The result is a sense of break-away that eventually forms a time roulette from nature to fashion and back to nature. By presenting history and the present, exquisiteness and breaking free, we create a reincarnation that spans 2,300 years, where nature and fashion collide.

年度重磅大展！不容错过！

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—— Organizer   ——

设计互联 Design Society

V&A

中国丝绸博物馆 China National Silk Museum

—— Graphic Design   ——

三一创意实验室 SANYI_Lab 

—— Exhibition Design   ——

studio 10

—— Translation   ——

JJ Wong

三一创意实验室 SANYI LAB

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