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第七届广州三年展·艺术家 | 徐冰

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徐冰（中国）

Xu Bing (China)

1955年出生于重庆，毕业于中央美术学院，获硕士学位。徐冰目前为中央美术学院教授。现生活工作于北京。

Xu Bing was born in 1955, Chongqing, China. He holds an MA degree from the Central Academy of Fine Arts. He lives and works in Beijing.

小企业七言集

服装标签及计算机写作，35.7cm×26.3cm(内页)×12，41cm×28.5cm×3.5cm(包装皮)

2015年至今

The Seven-character Poetry Collection of Small Enterprises

clothing label and programming writing, 35.7cm×26.3cm(pieces)×12, 41cm×28.5cm×3.5cm (outside packing)

2015-present

“从 2015 年起，我收集了几万个服装品牌标签，主要来自民营小企业。将这些品牌放在一起时，从中看到了小企业的创业、发展、瓶颈、转产、并购的历程，同时也看到品牌名称蕴藏着民间对未来的期许和愿望，如同父母绞尽脑汁为新生儿起一个寄托美好前景的名字。我们为此项目开发出了专门的“写诗软件”，电脑程序在众多标签中搜索合适的词句后拼出“七言诗”，再经人为调整集合成册。”

——徐冰

Since 2015, I have collected tens of thousands of clothing brand labels from small private enterprises. These labels reflect the history of their entrepreneurship, development, periods, conversions, and acquisitions when put together. Meanwhile, we can also consider the brand name as inherited with people's expectations and aspirations for their future. We develop a "poem writing software" particularly for this project. The computer program searches for appropriate words and sentences among fashion label tags to create a "Seven-Character Poem", then later compiled into the collection.

——Xu Bing